Expand / Collapse Performance
Qualities like high insulation and low air permeability have made merino a favourite for outdoor apparel, while its moisture transport gives athletes an edge in performance. >> more
Expand / Collapse Comfort
Much finer than other types of wool, merino is as soft as silk next to the skin, and naturally conforms to the body. It also works to keep you warm when it’s cold, and cool when you’re hot. >> more
Expand / Collapse Natural
In an era of global warming, a massive opportunity exists to draw consumers away from petrochemical-based synthetics to natural renewable fibres like merino. >> more
Expand / Collapse Easy Care
In an era of global warming, a massive opportunity exists to draw consumers away from petrochemical-based synthetics to natural renewable fibres like merino. >> more
Expand / Collapse Style
Always a favourite of tailors because it drapes like a dream, merino is now seen on the catwalk because new fabrics can be supersoft, featherlight and translucent. >> more
Expand / Collapse Safety
Merino has naturally high UV protection, is fire- and acid-resistant, and can even be bullet-proof. It’s antibacterial qualities have application in hospital and infant bedding. >> more



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